After renewing its e-commerce site in the German market, MUJI is currently holding the online trade fair “MUJI MESSE” from June 3 to June 30. This fair aims to communicate the brand globally and to present a careful selection of 100 products of MUJI out of over 7,000.
This project allows the audience to learn about MUJI’s unique items and to vote for their favorite products with comments. Then they will be able to participate in a lottery to win the products they have voted for. Those products will be presented on users’ Facebook and Twitter accounts.
After Germany, MUJI MUSEE will take place in other parts of the world including China.
MUJI has been working on the establishment of systems such as MUJI LIFE in order to communicate the brand through social media and to create enthusiastic fans of MUJI. – Fashion Post