MUJI to Launch First Worldwide Campaign with “MUJI to GO”

We showed their online trade fair not too long ago and now their back with a new game.  To get a hands on look at it go here, and read the writeup below via Hypebeast to get an summary of what MUJI is doing with “MUJI to GO”.

Always a brand looking for further customer engagement, MUJI presents their worldwide travel initiative “MUJI to GO” which focuses on desired pieces for individuals who make jet-setting both a hobby as well as a lifestyle. Utilizing staff tips from various team members and valued individuals around the world, up to 50 items will be selected as part of their “From Japan to the World” layout strategy. The “MUJI to GO” campaign will take place at stores in Japan, UK, France, Italy, Germany, Ireland, Sweden, Norway, Spain, Turkey, Poland, Portugal, United States, Hong Kong, Singapore, South Korea, China, Taiwan, Thailand, Indonesia and the Philippines.

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